Privacy policy

Privacy Policy

Last Updated: 31/10/25

Introduction

Road to 1% operates this store and website, including all related information, content, features, tools, products, and services, to provide you with a curated shopping experience (the “Services”).
Road to 1% is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

By accessing or using any of the Services, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and disclosure of your personal information as described here.

Data Controller

Road to 1% is registered and operates in the United Kingdom.
For the purposes of applicable data protection laws (including the UK GDPR and the Data Protection Act 2018), Road to 1% is the data controller responsible for your personal information.

Personal Information We Collect or Process

When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person.
Personal information does not include data that has been anonymised or de-identified.

We may collect or process the following categories of personal information, depending on how you interact with our Services and as permitted by applicable law:

  • Contact details – name, billing/shipping address, phone number, and email.

  • Financial information – credit/debit card details, transaction data, and payment confirmation.

  • Account information – username, password, preferences, and settings.

  • Transaction history – items viewed, added to cart, purchased, returned, or exchanged.

  • Communications – information you provide when contacting us for support.

  • Device and usage data – IP address, browser, operating system, and interaction logs collected via cookies or similar technologies.

Sources of Personal Information

We collect personal information from:

  • You directly – when creating an account, making a purchase, or communicating with us.

  • Automatically – through cookies and analytics tools when you use our Services.

  • Service providers – partners such as Shopify who process data on our behalf.

  • Third parties – marketing or advertising partners, where permitted.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may process your personal information to:

  • Provide, tailor, and improve our Services – including fulfilling orders, processing payments, managing your account, and personalising your experience.

  • Marketing and advertising – to send promotional emails, texts, or display relevant online ads.

  • Security and fraud prevention – to authenticate users, detect suspicious activity, and maintain secure operations.

  • Customer communication – to respond to inquiries, provide support, or notify you of important updates.

  • Legal compliance – to comply with laws, respond to lawful requests, and enforce our terms.

How We Disclose Personal Information

We may disclose your personal information to third parties for legitimate purposes, such as:

  • Shopify, vendors, and service providers (e.g. IT management, payments, shipping, analytics).

  • Business and marketing partners, for promotional activities and targeted advertising, where permitted by law.

  • When you consent or request disclosure, e.g. for social login or sharing features.

  • Corporate affiliates – within our business group.

  • Legal and transactional circumstances – such as mergers, reorganisations, or legal proceedings.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve them.
Information you submit to the Services will be transmitted to and shared with Shopify, as well as third parties that may be located in countries other than where you reside, to operate and improve the Services.

To help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data obtained from your interactions with our Store, along with other merchants and with Shopify.
In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights regarding the use of your data for these purposes.

To learn more about how Shopify uses your personal information and any rights you may have, visit the Shopify Consumer Privacy Policy or the Shopify Privacy Portal.

Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Operate our website and online store.

  • Analyse traffic and performance.

  • Personalise your experience and remember preferences.

  • Deliver relevant advertising.

You can manage cookie preferences through your browser settings.

Children’s Data

Our Services are not directed to or intended for use by children under 16.
We do not knowingly collect personal information from minors.
If you believe your child has provided personal information to us, please contact us to request deletion.

Security and Retention

We use appropriate technical and organisational measures to protect personal data; however, no system is completely secure.

We retain personal information only for as long as necessary to fulfil the purposes described in this policy, including:

  • Order and transaction records: retained for up to seven years to comply with tax and legal obligations.

  • Marketing data: retained until you unsubscribe or request deletion.

  • Account data: retained while your account is active or until you request removal.

Your Rights

Depending on where you live, you may have the following rights under data protection law:

  • Access / Know: Request a copy of your personal data.

  • Delete: Request erasure of personal data we hold.

  • Correct: Request correction of inaccurate data.

  • Portability: Receive a copy of your data in a structured format.

  • Object / Restrict Processing: Request we stop processing your data for certain purposes.

  • Withdraw Consent: Withdraw previously given consent for marketing or other processing.

You can exercise these rights by contacting us at info@rt1percent.com.
We may need to verify your identity before processing requests.
You will not be discriminated against for exercising your rights.

If you are located in the UK or EEA, you may also lodge a complaint with your local data protection authority, such as the Information Commissioner’s Office (ICO) in the UK: www.ico.org.uk.

International Transfers

We may transfer, store, and process your personal information outside the UK or EEA.
When we do, we rely on approved safeguards such as the UK Addendum to the EU Standard Contractual Clauses or other adequacy decisions that ensure equivalent data protection standards.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations.
Any updates will be posted here with an updated “Last Updated” date.

Contact Us

If you have any questions about our privacy practices or wish to exercise your rights, please contact us:

📧 info@rt1percent.com
📮 Road to 1% – Data Protection Officer